April 10, 2019 –
“ADVERTISING ON THE EDGE”
April 10 Wed. 6:30 – 9:30 pm Resistance Films
Forbes Library Community room
This film explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. The film tracks the emergence of the advertising industry in the early 20th century to the full-scale commercialization of the culture today, identifying the myth running throughout all of advertising: that corporate brands and consumer goods are the keys to human happiness and fulfillment. It is made by renowned media scholar Sut Jhally, whose Media Education Foundation is Northampton-based. The film shows how this powerful narrative-- backed by billions of dollars a year and clever manipulative minds-- has blinded us to the catastrophic costs of ever-accelerating rates of consumption.
Democratic Socialists of America's local chapter members will kick off the post film discussion.
Resistance films are shown at Forbes every 2d and 4th Wed. of the month.
New efforts toward full accessibility:
The community room is physically accessible. Sometimes we get films that have aural narration for those with vision loss and with subtitles for those with hearing loss. The library offers equipment to enhance hearing that is available at the desk.